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Museable

Mobile Design - Case Study

Idea

Design an app that helps users to find relevant information related to Museums (cost, discounts, expositions)

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Project Overview

Project Context

  • Designed in Spring 2022.

  • Solo project

Responsibilities

  • User Research

  • UX design: Crazy 8s, Wireframing, Prototyping

  • UI design + Iterations

Project summary

This app helps people find an easier way to know the relevant information for interested museums as an excuse to spend time quality.

The problem

Mexico City is the second city in the world with the most museums just behind Paris, France.

With over 171 museums all over the city make the city itself a museum but when it comes to ubication, prices, hours of operation, we have a serious problem.

Goals

  • To know Ubication and hours of operation: Know exactly where and when the select museum is open or find one open when you want it!

  • To find prices and discounts: Know if there’s any discount for the elderly, Students or Tourists. if there’s none, know and buy the tickets a click away.

  • To see previews and expositions: have a quick intro to the museum, some of the art pieces you will see there, and notices about the new expositions that will be there!

  • Also, you could use the app to guide tours and know the attendance at the precise time.

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Design
​Process

Step 1

Understanding the problem and researching

 

Citizens consider that the lack of information is an impediment to going to a museum because they consider it expensive without really knowing the price

 

Due to covid-19, I was not able to experience the museums as my preferred way of research but based on interviews and research I could find relevant information.

 

Nationally, during 2019, museums reported a total influx of 62.1 million visitors, highlighting Mexico City with 24.2 million in 141 museums.

 

According to figures from national visits to museums managed by the National Institute of Anthropology and History (INAH), last year was the worst of:

 

  • In 2019, INAH reported 10.5 million visitors

  • In 2020, the figure was 2.6 million

  • Last year, INAH museums received only 1.1 million national visits

 

These are some questions asked:

  1. How expensive do you consider a museum?

  2. How much would they pay to enter a museum?

  3. Are you really interested in going to a museum?

 

How might we... design a platform that allows people to know the relevant information about a museum?

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Day 2: Coming up with ideas and solutions

Design for Speed 

Feelings of confusion came from a clutter of communication. Thus, to design for tasks was to more design for speed- or seamless communication.

Then Based on the persona and storyboard below, I made my best assumptions to try to identify these other pain points that provided opportunities for my design

Persona

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Storyboard

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Steps 3 and 4 

Analyze and Designing

Sketching for Efficient Flows + Visualizations

 

Then using the different opportunities, I started looking at different user interfaces to design the best visualization of the different museum overviews. Airbnb, twitch, Google Arts&Culture were sources of inspiration. 

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Sketches of Possible sections of the app

Exploration of the completion of a workflow.

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Step 5

All Coming together 

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© 2022 by Nallely Hernandez.

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