Crunchyroll Re-design

Museable

Mobile Design - Case Study

Idea

Re-designing Crunchyroll screens for the mobile app

Menu bar
Home page
Downloads page
Standardize the audio and subtitles
Playback screen

Project Overview

Project Context

Designed in Spring 2022.
Solo project

Responsibilities

User Research
UI design + Iterations

Project summary

This re-design will help the user to have a better visual experience and user flow experience to optimize time searching to time watching

The problem

With over 13 million monthly active users Crunchyroll is a leading global destination and platform for Japanese anime and Asian content, where you can stream on different platforms such as their website, mobile app, Smart TV app, and gaming console app.

With an alarming percentage of people complaining about the app in almost every app store and with the growing anime community all over the world, it is not appropriate that the application is not to the liking of users.

Goals

To find frustrations, and problems, users have when they are trying to decide what to watch
To make an intuitive re-design so users still identify the app as Crunchyroll
To make a re-design that makes people want to become/be premium because they enjoy the content that is offered.

Design
Process

Analyze and Designing

Sketching for Efficient Flows + Visualizations

Then using the different opportunities, I started looking at different user interfaces to design the best visualization of the different museum overviews. Twitch, Netflix, HBO, Prime, and Youtube were sources of inspiration.

Since we already have the previous screens as a reference we just jump into wireframes and then high fidelity Screen, this is the result of that design process

Original Screens

Home

Wireframes